Your Host, Ireland - Paralympics 2036
SERVICES
Digital
Visual Identity
Brand Identity
CLIENT
ICAD Design Upstart 2025
LOCATION
Dublin, Ireland
YEAR
2024
Credits
Created for the 2025 ICAD Design Upstarts program, responding to a brief from Deloitte Digital.
PROBLEM
It’s 2036, and Ireland is hosting the Paralympics. The task is to design a digital experience that helps people connect with the event and makes everyone, regardless of ability or background, feel part of the Game.
Solution
It’s not the host country Ireland.It’s the host, Ireland. This concept centres on what truly makes Ireland Ireland: its people. By connecting visitors with local volunteers through audio guidance and new haptic technology via the wearable "353+" tag, the experience delivers a genuine Irish welcome from the moment they arrive.
