Skirmish
SERVICES
Art Direction
Brand Identity
Marketing Materials
CLIENT
National Film School + IADT
LOCATION
Dublin, Ireland
YEAR
2024
Credits
Skirmish | Julia Wysocka (Dir.), Lucille Carolan (Writer)
Independent IADT project – not affiliated with the official film
PROBLEM
Skirmish (National Film School 2024) needed a promotional campaign and a title sequence. The film follows Annie, a twenty-something living in rural Ireland, who attends a cowboy-themed karaoke night at her local bar, hoping to navigate the fallout from a failed relationship. What starts as a plan quickly spirals into chaos, creating a night she will never forget.
Solution
The Skirmish campaign acts as an extension of the film’s story, using promotional items and illustrations as direct references to Annie’s chaotic world. From whiskey bottles and beer cans to cowboy boots chasing each other, every detail carries symbolism tied to the narrative. Even the ads, such as Tinder placements, blur the line between viewer and participant, drawing you into the film’s complex themes of queer love and heartbreak.
