Replay Your Spark
CLIENT
ICAD Upstart 2025
LOCATION
Dublin, Ireland
YEAR
2025
Credits
Created for the 2025 ICAD Design Upstarts program, responding to a brief from Dynamo.
PROBLEM
Death is boring. When we think about it, we fixate on the end of life – thesickness, the decline, the quietness of it all. But that final chapter says nothing about who a person actually was. We need to bring that spark back.
Solution
In a space where death has long been handled with silence and formality. Replay remembers lives as they were lived: loud, messy, unforgettable. Instead of focusing on the end, we bring people back to their happiest moments through the music that defined them. Replay turns memory into celebration.
